Over at Search Engine Land in the post Defending SEO, Yet Again! Danny Sullivan defends the SEO profession from some who may think it’s all too easy. I thought I would voice my opinion.
SEO isn’t rocket science – but most things in life aren’t. Changing the oil in my car isn’t rocket science, but it’s something that I don’t have the time to do. Painting the exterior of my home is not rocket science, I could do it, but I would rather hire it out to a professional. After tearing my ACL I hired a physical therapist to aid in the rehabilitation of my knee. The Exercises the PT put me through didn’t take a rocket scientist to come up with, but it did help the results of my knee.
Search engine optimization, like anything else, can be learned by anyone who is willing to put forth the time and effort to learn and then do it. There are many things we choose to learn and then do on our own and then there are many other things that we decide are worth hiring someone else, someone to do the job that we simply choose not to.
Tonight I think I will order a pizza, I don’t feel like cooking…
These are the Search-This articles that got the most looks in 2006:
This month Flash enthusiast gathered in Brighton in the UK to talk about Adobe Flash and its future at “Flash On The Beach“.
Geoff Stearns, the man who brought us the SWFObject shared these thoughts with the BBC:
“Flash to be more accepted developers and designers need to be more careful about when and how they use it… There’s a lot of people who have been abusing Flash in the past. They’ve been using it for everything, and that’s not really the way to do it. As with any web technology, you should always use it for what it’s best for.”
That’s well said! Just one more thing – how come we can’t get “Flash on the Slopes” for us Colorado people? Ski in the mornings and talk Flash in the evenings! Good times, good times!
2007 looks to be a great year for movies. Which movie are you looking forward to most?
Adam Lasnik from the Official Google Webmaster Central Blog gives Webmasters some proactive solutions to deal with duplicate content.
If you are concerned about duplicate content, then this would be a good read for you.