Over at Search Engine Land in the post Defending SEO, Yet Again! Danny Sullivan defends the SEO profession from some who may think it’s all too easy. I thought I would voice my opinion.

SEO isn’t rocket science – but most things in life aren’t. Changing the oil in my car isn’t rocket science, but it’s something that I don’t have the time to do. Painting the exterior of my home is not rocket science, I could do it, but I would rather hire it out to a professional. After tearing my ACL I hired a physical therapist to aid in the rehabilitation of my knee. The exercises the PT put me through didn’t take a rocket scientist to come up with, but it did help the results of my knee.

Search engine optimization, like anything else, can be learned by anyone who is willing to put forth the time and effort to learn and then do it. There are many things we choose to learn and then do on our own and then there are many other things that we decide are worth hiring someone else, someone to do the job that we simply choose not to.

Tonight I think I will order a pizza, I don’t feel like cooking…