What a difference a day makes! On March 12th Search-This’ traffic hit an all-time high; a ridiculous high. Thanks to Paul O’Brien’s CSS article, “No Margin For Error” and the social phenomenon known as Digg.
Search-This received 22,633 unique visitors that day; about 20 thousand more visitors than normal! On day two we received 10,798 visitors and on day three we were almost back to normal with 2,837 visitors. You can see this in the charts below:
In addition to all the new-found traffic we also had many new subscribers to our RSS feed. FeedBurner showed an increase of 321 new subscribers the same day the article broke on Digg. However, it’s been steadily decreasing ever since.
I must say that I find this a bit interesting and disheartening. It means many people added our feed only to read the article, “No Margin For Error” and once they were done reading it they removed us from their feed list. Seems like a lot of work to read only one article. Why didn’t they at least give us a week and check out our other articles before ending their subscription?
The image below shows our FeedBurner spike and then decline:
In closing I’d like to share with you some of my thoughts on the Digg spike. It’s easy to say that the new-found traffic was great. If it introduces people to what I think is a great blog full of valuable information that allows them to make their websites better, then I’m all for it.
However, I think as a blog we need to guard against becoming addicted to the quick and easy ‘fix’ type of traffic that Digg provides. I don’t want Search-This to take the path that some blogs have, where they don’t create any real content. Instead, they create quick and simple lists mostly made up of screen shots from other sites. These simple lists seem to do well on Digg, but do little to teach the blog viewer. These type of sites seem to concentrate their efforts more on getting “Dugg” than offering their viewers any real solutions.
As a blog dedicated to providing solutions to webmasters, we will continue to create articles that inform and teach first and if they then get “Dugg”, that’s great. We will not create articles for the sole purpose of Digg trafficking.
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