Comments on: The Anatomy of a Logo http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/ Internet Marketing, Website Promotion and Blogging Advice Fri, 12 Mar 2010 19:11:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Choosing the Right Logo for Your Online Store · ecommerce blog - ecommerce 101 by Volusion http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-160677 Choosing the Right Logo for Your Online Store · ecommerce blog - ecommerce 101 by Volusion Fri, 19 Feb 2010 23:18:05 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-160677 [...] What should you consider when choosing a logo? [...] [...] What should you consider when choosing a logo? [...]

]]> By: Twin Creek Media Rebrands Itself « Shoal of Marketing http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-159559 Twin Creek Media Rebrands Itself « Shoal of Marketing Mon, 01 Feb 2010 00:57:37 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-159559 [...] Brief article on the Anatomy of a Logo... http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/ Filed under: Uncategorized Leave a comment Comments (0) Trackbacks (0) ( subscribe to comments [...] [...] Brief article on the Anatomy of a Logo… http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/ Filed under: Uncategorized Leave a comment Comments (0) Trackbacks (0) ( subscribe to comments [...]

]]> By: Elizabeth http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-159246 Elizabeth Tue, 26 Jan 2010 21:15:11 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-159246 I am currently working on a logo for a new company. The current design follows none of the "simplistic" conventions outlined in the article "Anatomy of a logo" save for the simple color scheme (black and white). Still, I love the image. It conveys what I want it to convey and I find it striking and memorable. I will only change the layout of the words below the image, justifying it rather than leaving it centered, and leaving out the second line (summits). Any comments are welcome! You can see it at www.whitebull.com Thanks! Elizabeth I am currently working on a logo for a new company. The current design follows none of the “simplistic” conventions outlined in the article “Anatomy of a logo” save for the simple color scheme (black and white).

Still, I love the image. It conveys what I want it to convey and I find it striking and memorable.

I will only change the layout of the words below the image, justifying it rather than leaving it centered, and leaving out the second line (summits).

Any comments are welcome!

You can see it at http://www.whitebull.com

Thanks!

Elizabeth

]]> By: Technology Blogged http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-157658 Technology Blogged Wed, 30 Dec 2009 16:55:16 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-157658 Great article. As a blogger and internet marketer by day, I actually am involved in business branding and logo design. Your logo should reflect your business in some way, whether it be a colour scheme or first letter e.g. 'M' - McDonalds. I disagree with an above comment saying that star bucks is green, which resembles mould. Green resembles eco-activity and portrays a business which looks after the environment, star bucks is also fair-trade - and active contributor to charities and actively promotes good working ethics. The persons above view is wrong, the Starbucks logo has longivity and a good impression. Great article.

As a blogger and internet marketer by day, I actually am involved in business branding and logo design.

Your logo should reflect your business in some way, whether it be a colour scheme or first letter e.g. ‘M’ – McDonalds.

I disagree with an above comment saying that star bucks is green, which resembles mould. Green resembles eco-activity and portrays a business which looks after the environment, star bucks is also fair-trade – and active contributor to charities and actively promotes good working ethics.

The persons above view is wrong, the Starbucks logo has longivity and a good impression.

]]> By: Sal http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-156230 Sal Wed, 25 Nov 2009 00:46:01 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-156230 Ok, the Coca Cola logo is nothing more than the word Coca Cola in a certain script. Also, there are tons of examples of nice logos with bevels and/or shadows. For example: Skype, many colleges, counties, cities, departments, Mercedes and more and more. Anyway, make a nice logo for your customer. Be sure that they love it and advise using your professional opinion. Ok, the Coca Cola logo is nothing more than the word Coca Cola in a certain script. Also, there are tons of examples of nice logos with bevels and/or shadows. For example:
Skype, many colleges, counties, cities, departments, Mercedes and more and more. Anyway, make a nice logo for your customer. Be sure that they love it and advise using your professional opinion.

]]> By: daniel http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-155283 daniel Wed, 11 Nov 2009 08:19:17 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-155283 Your article was very informed and to the point. I’m a designer, and one of the hardest things to do is design a logo that’s simple. It’s challenging to try to bring the very essence of a company down to one mark or symbol. But that’s just the start. After showing owners ten designs, many start to question the meaning of what they do. Being forced to “commit” to an approach often opens up a whole can of worms. Don’t get me wrong — I love what I do. Just wanted to emphasize that simple can be very very hard. Your article was very informed and to the point. I’m a designer, and one of the hardest things to do is design a logo that’s simple. It’s challenging to try to bring the very essence of a company down to one mark or symbol. But that’s just the start. After showing owners ten designs, many start to question the meaning of what they do. Being forced to “commit” to an approach often opens up a whole can of worms. Don’t get me wrong — I love what I do. Just wanted to emphasize that simple can be very very hard.

]]> By: Barbara Berger http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-152437 Barbara Berger Fri, 25 Sep 2009 14:49:21 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-152437 Your article was very informed and to the point. I'm a designer, and one of the hardest things to do is design a logo that's simple. It's challenging to try to bring the very essence of a company down to one mark or symbol. But that's just the start. After showing owners ten designs, many start to question the meaning of what they do. Being forced to "commit" to an approach often opens up a whole can of worms. Don't get me wrong — I love what I do. Just wanted to emphasize that simple can be very very hard. And I just wanted to add to those comments from people who didn't see the arrow in Fedex. As someone who didn't see it the first time, I love the fact that something so simple could hold such an element of surprise within. To me, it's "the gift that keeps giving"! Your article was very informed and to the point. I’m a designer, and one of the hardest things to do is design a logo that’s simple. It’s challenging to try to bring the very essence of a company down to one mark or symbol. But that’s just the start. After showing owners ten designs, many start to question the meaning of what they do. Being forced to “commit” to an approach often opens up a whole can of worms. Don’t get me wrong — I love what I do. Just wanted to emphasize that simple can be very very hard.
And I just wanted to add to those comments from people who didn’t see the arrow in Fedex. As someone who didn’t see it the first time, I love the fact that something so simple could hold such an element of surprise within. To me, it’s “the gift that keeps giving”!

]]> By: LogoBuff2009 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-151256 LogoBuff2009 Thu, 10 Sep 2009 15:35:20 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-151256 The simplicity of most mainstream logos leaves one yearning for more. I personally feel that a more intricate design would attract a more sophisticated and well-learned crowd. Contrary to popular belief, the common man needs a diverse color palette for visual stimulation and a higher quality of life. Logos with less than three colors contribute to the ever-growing sense of monotony that pervades every aspect of corporate American living. Regards, Don Quixote de la Mancha The simplicity of most mainstream logos leaves one yearning for more. I personally feel that a more intricate design would attract a more sophisticated and well-learned crowd. Contrary to popular belief, the common man needs a diverse color palette for visual stimulation and a higher quality of life. Logos with less than three colors contribute to the ever-growing sense of monotony that pervades every aspect of corporate American living.

Regards,
Don Quixote de la Mancha

]]> By: DEEJAY 007 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-148702 DEEJAY 007 Wed, 29 Jul 2009 18:31:00 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-148702 This is a great read. I am in the process of working with a graphic artist on a logo for a Entertainment Company / Dj booking Agency that I own. Thank you I think that I knew most of the things that I read in this article but it was good to know that I was on the right road with what I think. This is a great read. I am in the process of working with a graphic artist on a logo for a Entertainment Company / Dj booking Agency that I own.
Thank you I think that I knew most of the things that I read in this article but it was good to know that I was on the right road with what I think.

]]> By: gc080 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-148021 gc080 Thu, 16 Jul 2009 10:20:26 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-148021 In the main picture, whats the logo in the bottom right corner (under Toyota to the right of NBA)? In the main picture, whats the logo in the bottom right corner (under Toyota to the right of NBA)?

]]> By: sonia http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-139990 sonia Mon, 04 May 2009 10:06:46 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-139990 Good points about Starbucks logo are that newspaper and yellow pages ads will not lose impact and continuity if they have no colour because this logo does not depend on them. The starbucks coffe logo will not become dated (it has longevity) as it is not fluenced by a 'trendy typeface'. It is a distinctive and appropriate logo that creates a memorised image in the minds eye. The use of only two colours helps to attach an emotion to the logo the colour of green is associated with new growth of spring, prosperity, and clean fresh air this gives a positive impression for starbucks. This logo also uses clean and simple lines this is good because this helps to make the logo easy to recal and pick it out from many other logos also using clean lines means that the logo would be easily placed on different media such as bill boards. The starbucks logo has been updated many times however they all contain the same picture of the mermaid, this is a really good point as people will always be able to associate the mermaid with starbucks. Bad points about the Starbucks logo are that firstly, green is also a connotation for mold, nausea, and jealousy this can also trigger a bad impression for Starbucks. From far away the image is not that clear as the lines are quite close together. Having been updated many times eventhough all the logos link it has changed colours and shapes i think this can also be bad because people actually get used to the logo and then it changes. This is what i worote for my homework, what do you think? :) Good points about Starbucks logo are that newspaper and yellow pages ads will not lose impact and continuity if they have no colour because this logo does not depend on them. The starbucks coffe logo will not become dated (it has longevity) as it is not fluenced by a ‘trendy typeface’. It is a distinctive and appropriate logo that creates a memorised image in the minds eye. The use of only two colours helps to attach an emotion to the logo the colour of green is associated with new growth of spring, prosperity, and clean fresh air this gives a positive impression for starbucks. This logo also uses clean and simple lines this is good because this helps to make the logo easy to recal and pick it out from many other logos also using clean lines means that the logo would be easily placed on different media such as bill boards. The starbucks logo has been updated many times however they all contain the same picture of the mermaid, this is a really good point as people will always be able to associate the mermaid with starbucks.
Bad points about the Starbucks logo are that firstly, green is also a connotation for mold, nausea, and jealousy this can also trigger a bad impression for Starbucks. From far away the image is not that clear as the lines are quite close together. Having been updated many times eventhough all the logos link it has changed colours and shapes i think this can also be bad because people actually get used to the logo and then it changes.
This is what i worote for my homework, what do you think? :)

]]> By: bubba http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-119779 bubba Mon, 22 Dec 2008 17:18:20 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-119779 Keeping the colors limited to one or two solid hues also keeps costs down when making stationary, business cards, or shipping cartons. Google's primary medium is the internet, where you don't pay extra for gradients and multiple colors. Keeping the colors limited to one or two solid hues also keeps costs down when making stationary, business cards, or shipping cartons. Google’s primary medium is the internet, where you don’t pay extra for gradients and multiple colors.

]]> By: Alex http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-114112 Alex Wed, 19 Nov 2008 15:05:41 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-114112 this website helps me alot! even my daughter likes this website. this website helps me alot!
even my daughter likes this website.

]]> By: Sata http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-109822 Sata Wed, 05 Nov 2008 11:21:32 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-109822 I thought this was a really informative guide. Although I don't know what the K2 thing is, so I guess not all the logos are reckoniseable. I thought this was a really informative guide. Although I don’t know what the K2 thing is, so I guess not all the logos are reckoniseable.

]]> By: Antony http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/comment-page-2/#comment-92103 Antony Thu, 11 Sep 2008 02:47:04 +0000 http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/#comment-92103 Excellent read!! just curious though, anyone know any site that is great at designing logos for a startup? and has proven to know all this? I used to draw, and pretty good at that. But being that I am swamped with so many other things on the startup, it might be best someone else sweated it out...! Excellent read!! just curious though, anyone know any site that is great at designing logos for a startup? and has proven to know all this? I used to draw, and pretty good at that. But being that I am swamped with so many other things on the startup, it might be best someone else sweated it out…!

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