April 3rd, 2007 - by Golgotha

According to a report by ZenithOptimedia, online advertisement spending will overtake radio in 2008

ZenithOptimedia, a media planning and buying firm, said it expects the Internet to account for 8 percent of the world’s total advertising spending in 2008, compared with 7

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9 percent for radio

Ad spending on the Web is expected to grow six times faster than traditional media between 2006 and 2009

ZenithOptimedia said apart from the Internet, only cinema and outdoor advertising are expected to grow faster than the market to 2009


2 Responses to “Online Advertising to Surpass Radio in 2008”

1 Edward Wolf

Soon, Google will be the gatekeep for all the world’s information.

2 Golgotha

Edward, that’s what I’m afraid of…

With great power comes great responsibility…

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