In this article we are going to look at some very common mistakes that are made when building a navigational menu. We will then look at how to rebuild it making it better, faster and stronger. Okay, maybe not stronger, but certainly better, faster, lighter, more search-engine friendly and all around less sucky…

The navigational menu that we are going to rebuild is the one for the Rock Bottom Brewery restaurant that we love here in Denver.

Have a look at their main menu. It’s the one with: Home, Find A Restaurant, Menu, Beer & Spirits and Contact Us. You might be thinking, “What? Works just fine.” Yes is does, but why settle for “just fine” when we can make it better?

Now look at our Re-factored main menu. Once again, at first glance both menus work and look reasonable, but stick around and let’s see what makes the re-factored menu better.

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