'Internet Marketing' Category Results

Online Advertising to Surpass Radio in 2008

Tuesday, April 3rd, 2007

According to a report by ZenithOptimedia, online advertisement spending will overtake radio in 2008.

ZenithOptimedia, a media planning and buying firm, said it expects the Internet to account for 8 percent of the world’s total advertising spending in 2008, compared with 7.9 percent for radio.

Ad spending on the Web is expected to grow six times faster than traditional media between 2006 and 2009. ZenithOptimedia said apart from the Internet, only cinema and outdoor advertising are expected to grow faster than the market to 2009.

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I wonder what percentage is Google AdWords / AdSense? Whatever it is, it’s too high…

Digg – Means Business

Thursday, March 22nd, 2007

What a difference a day makes! On March 12th Search-This’ traffic hit an all-time high; a ridiculous high. Thanks to Paul O’Brien’s CSS article, “No Margin For Error” and the social phenomenon known as Digg.

Search-This received 22,633 unique visitors that day; about 20 thousand more visitors than normal! On day two we received 10,798 visitors and on day three we were almost back to normal with 2,837 visitors. You can see this in the charts below:

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Health insurance leads can help you grow your business through a good return on investment.

Online Advertising Taking a Piece Out of Prints Pie

Friday, January 5th, 2007

“The newspaper industry is expected to lose roughly $890 million annually in advertising revenue to the Internet through 2007, according to a March, 2006, report by Citigroup Investment Research. And much of the 1.4% growth in advertising overall this year is expected to come from a more than 15% gain in online revenue.”

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