After seven years of being a software developer I have finally done it – I’ve joined a web agency! On November 3rd I will be joining Malenke | Barnhart here in Denver. I’m pretty excited about it. It looks like a real fun place to work, Xbox 360 on down time, dress however you want and drink beer on Fridays. All while producing incredible top quality work. Here is some of their work:
The October issue of Esquire, only a 100,000 issues released, features the world’s first E-Ink magazine cover. The E-Ink display is the same technology used in the Amazon Kindle and Sony Reader. This is the first time it’s been used in a magazine cover and I must say it’s very impressive!
Are we moving ever closer to that promised paperless utopia?
I met with some people last month that run an e-commerce website. Their story is an all too familiar one. They’re not selling as much product as they had hoped to and want to see what can be done to change the situation.
In this article I’ll share with you what I shared with them. It may surprise you to hear some of my suggestions.
The beginning of our conversation was your typical SEO talk. It started with an explanation of how Google (and others) ranks web pages. The typical reader of this blog will be familiar with this, so I’ll skip it. But if you need a refresher, read the article Google’s PageRank Explained.
After explaining to them the significance of inbound links to their site it didn’t take long before they asked the question that always gets asked at this point, “How do we get people to link to our website?”
I deflated their spirits be telling them that it’s not easy. You see, e-commerce sites, like theirs, don’t typically attract people wanting to link to them. Nobody, naturally, wants to link to a website that sells jewelry or Hungarian food condiments and trying to get people to link to a site they don’t want to can be an Lose Weight Exercise in futility. I know, because I’ve done it many times.
But hope is not lost. There is a way…
The short answer is you have to give people a reason to want to link to you. But how does an e-commerce site do that?
That’s what we’ll look at in this article. No, it’s not your typical, “How to acquire links” article so read on.
Episode 17 – 02/25/2008 Guest: Danny Sullivan, Search Engine Land Background: SEO/SEM Guru Total Time: 24 minutes
Danny founded Search Engine Watch in 1996 and spent a decade there educating the world on search engine marketing. In 2006 he left SEW to start up a new website Search Engine Land where he serves as Editor-In-Chief. Danny also continues to speak at Search Marketing Expo (SMX West) on all things search related. Perhaps no one has done more to evangelize SEO than Danny Sullivan.
00:29 – What in the world is a technologist?
01:13 – What’s new with Danny?
04:34 – Does Google deserve it’s high public approving rating?
12:11 – How has social media change Internet Marketing?