Thinking Outside The SEO Box

Wednesday, August 6th, 2008

I met with some people last month that run an e-commerce website. Their story is an all too familiar one. They’re not selling as much product as they had hoped to and want to see what can be done to change the situation.

In this article I’ll share with you what I shared with them. It may surprise you to hear some of my suggestions.

The beginning of our conversation was your typical SEO talk. It started with an explanation of how Google (and others) ranks web pages. The typical reader of this blog will be familiar with this, so I’ll skip it. But if you need a refresher, read the article Google’s PageRank Explained.

After explaining to them the significance of inbound links to their site it didn’t take long before they asked the question that always gets asked at this point, “How do we get people to link to our website?”

I deflated their spirits be telling them that it’s not easy. You see, e-commerce sites, like theirs, don’t typically attract people wanting to link to them. Nobody, naturally, wants to link to a website that sells jewelry or Hungarian food condiments and trying to get people to link to a site they don’t want to can be an Lose Weight Exercise in futility. I know, because I’ve done it many times.

But hope is not lost. There is a way…

The short answer is you have to give people a reason to want to link to you. But how does an e-commerce site do that?

That’s what we’ll look at in this article. No, it’s not your typical, “How to acquire links” article so read on.

(more…)

SEO Rewind: Great SEO Articles

Thursday, November 29th, 2007

If you missed any of these past SEO articles you can now catch up with this rewind:

mulberry sale spyder womens jacket cheap new balance 574 mulberry outlet cheap new balance 574 arcteryx outlet mulberry sale spyder womens jacket mulberry sale spyder womens jacket mulberry outlet mulberry outlet new balance 574

Popular Articles

Top 10 Commentators


Subscribe to this feed! Subscribe by Email!

Random Bits Podcast

You need to download the Flash player from Adobe

Other Sites