How to Promote Your Blog – Know Where You’re Going

Monday, January 14th, 2008

The article “How to Promote Your Blog” was so well received that I’ve decided to make a series out of it. So each month, in 2008, I will give you a new lesson on promoting your blog. At the end of the year we will have 12 lessons with which we can then create a “Season 1 – How To Promote Your Blog” DVD that you can pick up at your local Best Buy store and give to that special someone for Christmas…Yeah right!

Since it’s the beginning of a new year and many will be either starting their first blog or looking for ways to further their current blog, I thought it fitting to start this series by talking about the significance of setting goals for your blog.

Know Where You’re Going

Einstein was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn’t find his ticket, so he reached in his trouser pockets. It wasn’t there, so he looked in his briefcase but couldn’t find it. Then he looked in the seat beside him. He still couldn’t find it.

The conductor said, “Dr. Einstein, I know who you are. We all know who you are. I’m sure you bought a ticket. Don’t worry about it.”

Einstein nodded appreciatively. The conductor continued down the aisle punching tickets. As he was ready to move to the next car, he turned around and saw the great physicist down on his hands and knees looking under his seat for his ticket.

The conductor rushed back and said, “Dr. Einstein, Dr. Einstein, don’t worry, I know who you are. No problem. You don’t need a ticket. I’m sure you bought one.”

Einstein looked at him and said, “Young man, I too, know who I am. What I don’t know is where I’m going.”

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